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Begini Cara Marketing Memaksimalkan Website dan YouTube untuk Mendongkrak Penjualan

Dunia usaha tanpa marketing adalah tidak mungkin. Marketing yang berlaku saat ini jauh lebih mudah daripada yang telah dilakukan di era sebelum dimulainya zaman internet. Digital marketing saat ini lebih membutuhkan kreativitas daripada kerja keras. Kreativitas yang luas tanpa batas dapat dieksplore para marketer melalui website atau media sosial, sebab hanya website yang aktif dan dinamis yang akan disinggahi pengunjung. Website zombie dan mati tidak akan didatangi pengunjung betapapun hebatnya desain web yang dibuatnya. Oleh karena itu, pentingnya memelihara keberadaan website agar terus konsisten dan setia menyapa pelanggan. Website untuk pemasaran ini dapat Anda bangun sendiri atau memesan dari profesional. Jasa seo banyak ditemukan di mesin pencari dengan beragam harga yang menarik. Namun demikian, kaidah mendasar dari bangunan website yang mempromosikan produk tetap harus diperhatikan.

Cara Marketing Memaksimalkan Website dan YouTube

Tips Memadukan Website dan YouTube untuk Marketing

Perpaduan antara website dan YouTube dalam marketing ibarat serangan terpadu dari darat, laut, dan udara. Mematikan. Keberadaan website digunakan untuk mendeskripsikan produk dalam bentuk artikel promosi, caption, gambar, dan informasi pendukung. Sedangkan media YouTube digunakan untuk peragaan atau demonstrasi dari produk yang dipasarkan untuk menjawab semua pertanyaan pengunjung yang tak pernah disampaikan. Dengan cara ini promosi yang dilakukan benar-benar efektif dimana pengunjung serasa berada di showroom dengan informasi yang jelas.

1. Desain Web

Desain web yang dibangun selayaknya memperhatikan tipografi tampilan produk yang harmonis dan saling dukung dimana keterikatan antarproduk terlihat padu. Jangan menampilkan foto dan info produk yang saling melemahkan dengan produk lainnya. Gunakan kategori yang jelas dan berurutan, jangan melompat-lompat. Gunakan warna lembut terutama background untuk mencegah kontras yang minim, sebab kontras yang minimal akan mengaburkan pesan dari media itu. Hindari penggunaan bayangan pada teks atau penebalan teks yang berlebihan.

2. Konten Web

Mulailah dengan persoalan yang umum dialami masyarakat sekaligus efek merepotkan yang terjadi. Jangan berlebihan dalam membahas persoalan ini, untuk menghindari kejenuhan dari pengunjung. Tawarkan pula kelebihan dari produk yang dipromosikan. Kelebihan bisa berupa kekuatan, keistimewaan, penghargaan, kemudahan, dan garansi. 

3. Widget YouTube

Sisipkan chanel YouTube untuk membuktikan semua keunggulan ini. Gunakan aktor yang natural dan tidak berlebihan dalam hal artikulasi dan gestur. Artikulasi yang sangat keras justru membuat pengunjung merasa berisik dengan pesan bombastis yang dipromosikan. Jangan memborong promosi termasuk deskripsi produk di chanel YouTube, sebab bagian ini sudah tersedia di website. Mengulang-ulang pesan berpromosi justru memberi kesan produk gagal yang harus ngotot dipromosikan. Anda dapat memesan pembuatan semua rancangan ini. Jasa seo Jakarta dan kota-kota lainnya sangat familiar dengan konsep semacam ini.

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